DOOH among the fastest growing media in the world in 2009, amid sharp ad spend downturn and decline in traditional OOH, although sector experiences "shakeout" previously predicted in the US

The concept, benefits and steps needed to get started with a digital signage project, according to specialist hardware and software provider and consultant, WireSpring Technologies

Digital signage, content distribution and application acceleration specialist technology vendor, discusses the ways and means of taking digital signage to the next level

As digital signage is traditionally networked via the internet, signs can adapt their messages according to the time of day, day of the week, geographic location, and even inventory levels.

The continual evolvement of payment methods has meant that there are opportunities to promote retail outlets that consumers rarely give much thought to - one such outlet that is benefiting from this evolution is vending machines.

Maximising Return On Investment (ROI) from digital signage networks necessitates optimising screen placement to ensure the largest number of people are exposed to the greatest amount of content.

A Keywest Technology white paper examines demand for better communication systems that place relevant product information closer to the point-of-purchase

Digital signage applications used by retailers and other businesses are an effective way to directly increase revenues, generate customer awareness and improve and augment the customer experience and satisfaction.

Grant Petty, Blackmagic Design chief executive says that, although the industry may have heard about optical fibre, it may have considered it too expensive and too complicated to use.

Digital Signage Expo (DSE), the world's largest international tradeshow and conference dedicated to digital signage, interactive technology and out-of-home (OOH) networks, has announced that the results of its first Quarterly Business Barometer Survey reveal very positive indicators for the digital out-of-home (DOH) industry.