Next year is the year of the tiger on Chinese calendars, but Kelly Moulton, vice president of marketing for never.no says it could turn out to be the year of the digital sign for advertisers
DOOH among the fastest growing media in the world in 2009, amid sharp ad spend downturn and decline in traditional OOH, although sector experiences "shakeout" previously predicted in the US
The concept, benefits and steps needed to get started with a digital signage project, according to specialist hardware and software provider and consultant, WireSpring Technologies