X2O Media's new ad production service for digital signage simplifies content creation for advertisers and network operators

Recognising the growing demand for advertising content within the digital signage industry, X2O Media, a full-service provider of software, network management, and content services for professional digital signage applications, has announced a new Ad Production Service.

It said the service would provide access to high-end ad content at affordable prices, allowing any network operator, big or small, to better monetise their network, while providing advertisers with an innovative content creation method.

X2O Media's straightforward Ad Production Service is designed to simplify the ad creation process, while providing clients with stunning, broadcast-quality content. Users can access the Ad Production Service on X2O's website via a new content portal.

Service available beyond customer base

Offering a unique one-stop shop for ad creation, users can make style selections directly from X2O's online content library, according to the provider. Users simply send their digital assets to X2O's award-winning creative services team and have their ads professionally produced in record time. X2O continues to offer an ever-growing selection of digital signage content including templates, animated backgrounds, video clips, data feeds, and more.

"Content and ad creation are two of the most challenging demands in running a digital signage network, and as audiences become more sophisticated, the marketplace is demanding high-quality, cost-effective solutions," said Vern Freedlander, X2O Media's vice president of production. "To meet this demand, we are excited to offer our customers full access to our design group and online content library. Now anyone, on any budget, who requires a professional ad or promotional announcement for digital signage can take advantage of our design expertise, and we can have their content ready in only a few hours."

The service is completely open and is not restricted to just the X2O Xpresenter platform. X2O Media added that it decided to offer its innovative use of style sheets to all, allowing ads to be repurposed quickly and effectively to sharply focus content for specific marketing objectives, such as targeting a particular venue, meeting demographics, or to convey a seasonal theme.