New LED screen arrives at luxury Hong Kong shopping centre

Global light emitting diode (LED) display solutions provider, Lighthouse Technologies has announced the recent installation of a new 10-millimetre LED screen at the all-new iSQUARE, one of Hong Kong's most luxurious shopping and entertainment destinations.

The installation, which the display provider said has had a dramatic impact on iSQUARE advertising. Located at the historic 63 Nathan Road in Tsim Sha Tsui, iSQUARE was built to be Hong Kong's premier shopping destination, providing a unique shopping and entertainment experience.

iSQUARE chose Lighthouse's P10-FA 10mm Front Access SMD panels for their high brightness and contrast ratios, ensuring the screen would be clearly visible in the mall's high-ambient light environment.

Designed for maximum impact

Comprising 30 panels in a six-by-five configuration, the 3.84-metre wide x 2.4m-high screen is situated in between iSQUARE's third and fourth floor concourse, a high-traffic area where thousands of shoppers pass through every day. Thanks to its wide 140-degree viewing angles, shoppers will be able to view advertisements and promotional messages, and other important messages from anywhere in the concourse. And, with excellent picture quality, images appear sharper and more vivid, enhancing their appeal and, because the screen is mounted directly to the wall, the P10-FA's front access feature was a necessity for this installation, as it ensures quicker, more convenient maintenance and zero downtime, the provider added.

"Our latest installation at iSQUARE is another indication of the impact Lighthouse is continuing to create, at premiere locations across Hong Kong," said Peter Chan, Hong Kong general manager at Lighthouse. "This win has given us a great start to the New Year and, by continuing to offer superb visuals, excellent reliability and outstanding service, Lighthouse is ready to surge ahead in 2010."