A new DIGDIA report examines the why, how and opportunities of Digital 3D Entertainment from the theatre to the home. 

Someone flipped a switch on the topic of "3D" in 2009. In every industry from movie production to consumer electronics, the subject of 3D has been a main topic of discussion.

The report said topics like digital cinema, digital cable and HDTV have begun to settle down and forward thinkers are now wondering what 3D means to their businesses.

While many people still wonder out loud if 3D is just a fad the way it was in the past, a growing number of people are well beyond this controversy - and they are putting their money where their mouth is. Investments are being made all across the board. 

Film industry demand, audience appetite

One piece of evidence it pointed to was that there are now over 5,000 digital 3D screens worldwide. And, the companies that are installing 3D equipment in theatres - RealD, XpanD, Dolby and Master Image - all report hundreds of orders in their pipeline. At the same time, there are over 30 digital 3D movie titles in the works for 2010.

However, there are a few issues to deal with before digital 3D becomes a big market. One does not simply glue a second camera to the tripod and call it a day. Technical and product challenges still exist everywhere, as the industries grapple with the subtle issues that digital 3D exposes. It follows that the fact that these challenges exist is good news for companies that want to get on the ground floor on some new opportunities.

The new market analysis report from DIGDIA, entitled "Digital 3D Entertainment - From Theatre to Home, Why, How and Opportunities," takes a look at digital 3D entertainment in detail. The report covers the market, technologies, products, issues and opportunities. A free excerpt can be downloaded at the DIGIA website.